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A brand-new Rolex Submariner Date with its protective stickers on, in its open green box

New and unworn Rolex · Dubai

Sell your new or unworn Rolex. Free instant valuation.

Stickers still on, a full set or a new 2026 watch: tell us what comes with it. You decide after you see the valuation.

No obligation · Takes a few minutesDon’t know the model? Start here
  • Brand new, unworn or stickers still on: all welcome.
  • Full set? Tell us about the box, warranty card, tags and booklets.
  • New 2026 watches welcome.
  • We never contact your retailer.
  • Free, no obligationYou decide after you see the valuation.
  • Instant valuationSent straight to your WhatsApp.
  • Paid within 24 hours of agreementAfter inspection, once you agree the final price.
  • PrivateOnly our team sees your details.

What counts as unworn

A watch that has never been worn since it was bought.

Never worn
Kept in its box since it was bought. The stickers may still be on.
Stickers on or off
Tell us whether the factory stickers are still on. Both are welcome.
Just bought or kept for years
New 2026 watches and older unworn pieces are both welcome.

What comes with it?

A full set adds confidence. Tell us what you have; none of it is required.

  • Original box and outer box
  • Warranty card (papers) and its date
  • Hang tags
  • Booklets
  • Purchase receipt
  • Spare links

Cover any personal details on papers before taking photos.

A watch specialist checking a Rolex Submariner with a jeweller’s loupe

How selling works

No appointment to book, nothing to list.

  1. Tell us about your watchA few minutes

    Model or reference, condition, box and papers. Photos help and can come later.

  2. Receive your free valuationInstantly

    Sent to your WhatsApp, with a copy by email.

  3. Get paidWithin 24 hours of agreement

    Only if you decide to sell. After inspection we agree the final price and payment method with you, then pay within 24 hours of agreement.

Questions sellers ask

Do you buy brand-new 2026 Rolex watches?

Yes, you can request a valuation for any new or unworn Rolex, including watches bought this year. You decide after you see the valuation.

Do the stickers need to be on?

No. Tell us whether they are and add photos. Unworn watches are welcome with or without their stickers.

Will you contact the shop where I bought it?

No. We never contact your retailer. Where you bought the watch only helps our team value it.

Is the valuation free? Do I have to sell?

Yes, it’s free, and you don’t have to sell. You can ask just to know what your watch is worth.

How quickly will I hear back?

Instantly. We send your free valuation on WhatsApp, with a copy by email.

How do you decide the price?

A specialist looks at the reference, condition, polishing, box and papers, service history and current demand. Photos make the valuation more accurate.

Is the valuation the final price?

No. It is based on your details and photos. We confirm the final price with you before you agree, and you can still say no.

When and how will I be paid?

Within 24 hours of agreement. If you decide to sell, we inspect the watch and agree the final price and payment method with you, then pay within 24 hours of that agreement.

What do I need to sell?

A valid Emirates ID or passport, and the box and papers if you have them.

Can I sell a Rolex I inherited or was given?

Yes, you can request a valuation. Choose “Gift or inheritance” when the form asks where it was bought. You don’t need the reference: add photos of the dial and case back and our team will identify it.

Can I sell without the box or papers?

You can request a valuation without them. Box and papers affect the price, and our team reviews each watch individually.

My watch is polished, serviced, damaged or modified. Can I still sell it?

You can request a valuation. Describe the condition and any changes, and our team will assess it.

Who sees my photos and details?

Only our team, to prepare your valuation. We don’t list your watch or share your details with other dealers. Please cover personal details on papers before taking photos.

I’m outside Dubai or the UAE. Can I still sell?

You can send a request from anywhere. We’re based in Dubai and will discuss the options with you.

Are you affiliated with Rolex?

No. Sell My Rolex is an independent watch buyer and is not affiliated with Rolex SA.

A Rolex Submariner on a driver’s wrist in a car in Dubai

Ready to sell your Rolex?

It takes a few minutes. No obligation.

Your details

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